In our connected world, there is a pressure to be the person who knows.
The one who can tell you the shortcut in the journey and the hack in the process, so that we can go back to our packed schedules and our overwhelming workloads.
The one with all the answers, at a finger-snap.
And from social media to search engines to AI, our information systems are consolidating around the answers.
From the palm of our hands we can reach into the yonder, and pull out a solution to everything from today’s hot restaurant to tomorrow’s academic paper and everything in between.
Which means that as the quality of our answers increases, so must the questions.
Knowing the right questions to ask, to extract the best from our wonderful world of technology, is becoming a very important skill indeed.
Yet questions require curiosity, and curiosity requires time. Time to let the mind drift. To try to understand what is, and to see what has not yet been seen.
Curiosity requires resilience. Because questions can create tension, yet it is this tension that is important to creating purposeful work.
Curiosity requires patience. Because only when we are able to express purpose ourselves, can we expect to change others.
For us at MMC, the first question is always the same.
We ask: what is it for?
We ask what something is for, because digital is no longer a support function, but is a driver of change.
And if we understand the change we are seeking to make, it can helps us understand what is important to you, so it can become important to us.
Discovering what something is for, can take you on an adventure, because it is rarely the only question that is needed.
And we think that everyone loves an adventure.
Only once we understand what something is for, do we seek to understand how it will work.
Because how something will work, is the answer.
A marriage between the purpose and the practical.
But only the right questions can begin to connect the user, to the pixelated yonder, to the right answers.
The Studio Diaries 